Santiago Zuberbuhler CEO of Kleffmann Group analyzed Argentine´s weeds issues.
Argentinean farmers are constantly pushing the boundaries of arable land. The overall treatments applied to protect their crops represent a growing market valued today at some $2.5 billion in agrochemicals alone. Almost 65% of that value is targeted at weed control.
In the next couple of years, the R&D pipeline will deliver new technologies, and a new generation of young, more highly educated farmers will be in place to use them. This combination of technology and young educated farmers provide significant opportunities to create new products and agronomic platforms that help production systems evolve based on sustainability for both technological and ecological resources.
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